MERCEDES UNPACKS STRATEGY UPDATE: ELECTRIC DRIVE USING dfine.io
A BRAVE PROJECT PRESENTATION THAT HINGES SEAMLESS COLLABORATION
A DIVERSE SET OF TALENT, OPERATING DIGITALLY
To help create the digital material the automotive pioneer needed to unveil a new, green initiative, a diverse set of talent would have to be sought out.
The only problem? Onboarding remote teams efficiently without compromising the project’s confidentiality. dfine.io enabled creatives to be briefed and onboarded quickly and safely, and for high definition work to be shared effectively in near real-time.
A GROUNDBREAKING PRESENTATION
With its Strategy Update: Electric Drive initiative, Mercedes aims to move their product line from electric-first to all-electric by the end of the decade and to be a totally CO2-neutral manufacturer by 2039.
For the pre-eminent luxury car manufacturer, unveiling their strategy update for this brave new world demanded an equally brave creative overhaul of the digital material it all came down to.
With external creative talent contributing to the project, the question of data leaks quickly became a primary concern for Mercedes.
KEEPING IT CONFIDENTIAL
To generate a wealth of creative material that’ll potently package the Mercedes-Benz Strategy Update: Electric Drive initiative, VFX artists needed a safe and secure onboarding protocol.
To help mitigate the risk of data leaks and breaches of contract during this crucial project phase, a seamless NDA management solution would have to answer the challenge with efficacy.
The option of internal and external collaborators being able to meet, share and receive feedback and manage non-disclosure agreements was achieved in one single digital space: dfine.io.
A SECURE ON-BOARDING SOLUTION
With dfine.io’s live streaming functionality, VFX artists were onboarded and briefed into the project with ease. Our live streaming platform’s NDA management feature made for seamless contract agreements where freelancers were able to sign a non-disclosure digitally before becoming privy to Mercedes-Benz Strategy Update: Electric Drive sensitive material.
External stakeholders were able to collaborate in a digital setting streamed live, perfectly geared to showcasing high definition digital material. On the other hand, live feedback from the client enabled VFX artists to grasp and execute new inputs effectively.
When the time came for work to be showcased, internal and external roleplayers could meet and share work via dfine.io meet, offering a standardised approval setting across the board.
A SAFE APPROACH TO DATA SECURITY
Commissioning work from external VFX artists presented a need for travel before dfine.io. Now, easily, safely and effectively collaborating, sharing and project briefing can seamlessly migrate to a digital space that foregrounds safety, accessibility and utility.
With such an effective digital solution in place, the absolute need for renders that presented a daring data safety challenge before could be overturned completely. With dfine.io, a single, secure source of truth collaborated on simultaneously allows for confidential material to stay that way.
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