A FLEXIBLE WORKFLOW SOLUTION THAT ENABLES SAFE, REMOTE COLLABORATION
dfine.io empowered Audi and the creatives exhibiting its new skysphere concept at the 2021 IAA motor show to collaborate, share and provide feedback seamlessly online. Audi’s agency, WeAreSocial, faced strict deadlines and entirely remote approval sessions slotted over weekends. The unique client communication circumstances presented a new challenge for the team to present their work remotely. To ensure approval session success, dfine.io was integrated to help frame the nuances of WeAreSocial’s creative work effectively online.
Audi aimed to shine the spotlight on e-mobility at the 2021 IAA motor show. The all-electric Audi sphere family concept cars were ready to make an impact with their flawless blend of luxury and utility. All that remained was to showcase the vehicles in an equally impactful mode.
To support the reveal of Audi’s concept cars at the IAA, the automotive giant commissioned creative material that would powerfully package its groundbreaking project from ad agency, WeAreSocial. Faced with collaborating on confidential material digitally wasn’t the project’s only challenge. With the IAA imminent, tricky internal feedback schedules and a tight deadline saw a daunting workflow problem start to emerge.
Contending with a taxing creation, sharing and approval loop, WeAreSocial’s creative director and their team isolated their collaboration efforts with stakeholders in one single, stable environment: the digital realm.The mission? To generate creative material across internal and external touchpoints, from contributors to client. The client’s most challenging directive? To not generate a single render that could compromise the project’s security, leaking sensitive material prior to their showcasing it at the IAA. To meet these stringent demands, WeAreSocial turned to the seamless workflow solution offered by dfine.io.
With its extensive security features and live streaming capabilities, collaborating internally and externally quickly became WeAreSocial’s standard practice for the project.
Stakeholders were able to generate, collaborate and share work safely over weekends. This tricky time slot that otherwise presented both a workflow and security challenge for the team and their client was easily approached from a safe and effective digital perspective.
Equipped with a seamless workflow solution that doesn’t compromise the security of the content shared and collaborated on kept material from leaking. And utilising dfine.io’s collaboration features, WeAreSocial was able to migrate their standard internal process online seamlessly. The result of their digital workflow experiment was an exhibition that effectively showcased two groundbreaking concept cars in a unique and powerful unveiling that kept the narrative safely in Audi’s court up to the second the curtain dropped.
dfine.io changes how you collaborate online with flexible plans perfect for your organization.
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